SEO Optimization for SharePoint

I have been keeping an eye on SharePoint blogs and the Microsoft SharePoint site for a while now and I happened across an article about SEO Optimization for Web Content Management Sites. This article outlines some best practices for optimizing an Internet-facing SharePoint site for search engines.

For a while I have been trying to figure out a way to handle URL chopping in our SharePoint site. This article provides a solution that works well and also takes care of the 302 temporary redirects that SharePoint uses and turns them into 301 permanent redirects.

I used the example in the article and also merged it with an example I found at Waldek Mastykarz's blog to handle both the case of SharePoint creating the 302 and also handling chopping at the pages document library level, which SharePoint does not do by default. The solutions are easy to deploy into the environment, just make sure to place the compiled code in the bin directory for that virtual site and add the additional lines to the web.config file.